viingx Marketing Content Hub

The Marketing Content Hub is the SaaS platform from viingx AG, based in Lucerne. The company was founded in 2019, with much of the founding team coming from censhare. viingx brings product data, media assets and marketing content together in one system, targeting marketing departments that produce content for multiple channels and languages.

Content Hub modules

• PIM: Product data and product copy linked to images and documents.
• DAM: Management of images, videos and brand assets.
• Headless CMS: Content syndication to websites, online stores and apps via interfaces.
• Production: Brand management, prepress and automated marketing production, complemented by AI agents and an MCP interface.

Strengths and limitations

Its strength lies in connecting product data with marketing production: campaigns, catalogues and web content are created from the same data. Customers such as BRAX, JAKO, DEKRA and Hekatron demonstrate its reach, from fashion and sporting goods to testing services and safety technology. viingx is a young, small company with around 20 active customers. Manufacturers with very large technical product ranges, complex classifications or supplier onboarding requirements should assess the PIM functionality in detail.

Who viingx is suited to

viingx suits brands in Switzerland and Germany where marketing is responsible for product content and does not want to maintain PIM, DAM and web content in three separate systems.

viingx integrators: MSP · w&co MediaServices · All viingx integrators

Related topics: PIM and DAM · PIM selection · PIM Finder