censhare

censhare is a software vendor based in Munich that offers Digital Asset Management, Product Information Management and Content Management on a single platform. The company was founded in 2002 as Co-Ware and has operated under the name censhare since 2008. The platform is primarily used by major brands to manage images, text and product data for multiple channels and countries from a single source.

Ownership

censhare belongs to the Cologne-based DuMont Mediengruppe, which first invested in 2017 and acquired a majority stake in early 2019. Since July 2025, censhare has been part of Entirely AG, based in Baar, Switzerland, which brings together DuMont’s marketing software businesses. These also include MARMIND, ELAINE, Facelift and Epoq. Entirely’s CEO is former censhare CEO Tobias Ackermann. Read what this means for customers in censhare under the Entirely umbrella; further ownership changes are covered in the PIM Consolidation Report 2026.

Platform architecture

• DAM at the core: Images, videos, layouts and documents with rights management, version control and approvals.
• PIM: Structured product data linked directly to the associated media and text.
• Content Management: Content for web, print and other channels is generated from the same data.
• Modular licensing: Companies choose the components they need, such as DAM and PIM only.

Strengths and limitations

censhare’s strength lies in the close integration of media, product data and publishing, from printed catalogues to online shops. This makes the platform attractive where marketing and product management work closely together and content is produced in many variants for different channels and languages. Companies primarily looking for a lean PIM for their online shop and marketplaces will often find a simpler solution in a specialist system.

Who censhare is suited to

censhare is suited to brands, retailers and manufacturers with extensive media libraries and international communications that want to run DAM and PIM on one platform. Customers in recent years have included BMW, IKEA, McDonald’s, REWE and Swiss Re. During selection, it is worth clearly defining how responsibilities will be divided between DAM and PIM. Read more in Combining PIM and DAM.

censhare integrators: aclevion · dotSource · Emmet Software Labs · GAFICON · MSP · Savotex · All 7 censhare integrators

Related topics: Digital Asset Management (DAM) · Cross-Media Publishing · PIM selection

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