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Informatica is a data management provider headquartered in Redwood City, California. Its German offices include Stuttgart. Informatica has been part of Salesforce since November 2025.
For product data, Informatica offers Product 360, formerly known as p360. The system originated at Stuttgart-based Heiler Software, which Informatica acquired in 2012. The portfolio also includes Master Data Management for multiple domains, such as customers, suppliers and locations, as well as data quality and data integration tools. Product 360 supports both B2B and B2C. Customers include Unilever, Vitakraft, Hubo and Twitch.
Salesforce announced the acquisition in May 2025 and completed it on 18 November 2025 for around US$8 billion. The aim is to use Informatica to strengthen the data foundation for AI agents on the Salesforce platform. For Product 360 customers, this raises questions about the future role of the PIM system and whether it can continue to operate independently of Salesforce. Companies planning to implement Product 360 should obtain written confirmation of the roadmap and licensing terms. For more on market developments, see the PIM Consolidation Report 2026
Product 360 is a highly comprehensive system. It includes ready-made connections to data pools, industry-specific classifications and templates that simplify implementation and regulatory compliance. Data acquisition is a particular strength, with numerous ERP integrations and AI-assisted onboarding, benefiting multi-brand retailers and B2B distributors. With the CLAIRE AI assistant, an MCP server and integration with Agentforce, Salesforce is developing the system towards agentic commerce. Limitations: the breadth of functionality and differing interfaces require familiarisation and training. For syndication to marketplaces and retailers, there are fewer ready-made connectors than specialist providers offer.
Alternatives: Alternatives to Informatica compared
“We have the great advantage of an excellent customer base, an outstanding team of employees worldwide and a unique leadership position in all our markets.”
Vendor-neutral PIM consulting
We provide a vendor-neutral comparison of Informatica and suitable alternatives, tailored to your requirements, system landscape and budget. The initial 30-minute consultation is free.
Further support as needed: consulting at €199 per hour · On-site selection workshop €1,800 · Complete PIM selection €18,000 (excluding VAT) · Services and pricing
Find out in 3 minutes whether a PIM system could benefit your business and which PIM systems could be right for you!
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