
The 9 Key Steps to Selecting a PIM System
Marketing products across multiple channels takes more than processes. A PIM system keeps product information centrally managed, enriched and consistent.
In brief: The GTIN (Global Trade Item Number) is GS1’s globally unique item identifier, formerly known as EAN in Europe. It appears in the barcode on the packaging and is the primary identifier used to match products unambiguously across manufacturers, retailers and marketplaces.
Marketplaces, retailers and the GDSN use the GTIN to match products. If it is missing or assigned to more than one product, products may be rejected or matched to the wrong listings. The GTIN is therefore maintained as a mandatory field in the PIM system and checked for uniqueness.
GTINs are licensed through GS1. Numbers purchased from other sources cause problems on many marketplaces.
How well is your product data set up?
Our vendor-independent assessment evaluates your data model, governance, processes and systems, showing where you stand in terms of PIM and AI readiness.
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PIM KNOWLEDGE

Marketing products across multiple channels takes more than processes. A PIM system keeps product information centrally managed, enriched and consistent.

Centralized, decentralized or hybrid? Which implementation model makes the most sense for your PIM project? We outline the advantages and disadvantages of each.

Find out in 3 minutes whether a PIM system could benefit your business and which PIM systems could be right for you!
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