PIM KNOWLEDGE
E-commerce consulting
In brief: We provide vendor-neutral advice to manufacturers and retailers on how to increase e-commerce sales and profitability. The most important driver is compelling, consistent, accurate and complete product data, delivered by a capable, well-integrated PIM system.
Increasing online sales rarely comes down to a single initiative. We look at the factors that together determine reach, conversion and margin:
Online, customers cannot pick up a product and examine it. They make decisions based on data. That is why few initiatives have such a direct impact on sales and profitability as better product data. We focus on four qualities:
The impact is visible on both sides of the equation: higher sales through better discoverability and conversion, and higher profits through fewer returns, less manual work and faster launches of new products.
As your product range grows, maintaining high-quality product data requires the right system. A PIM brings all product information together in one place, ensures quality through mandatory fields, validation rules and workflows, and delivers it to every channel in the right format. Integration is crucial: ERP, e-commerce platform, marketplaces, DAM and suppliers need to be connected so that data flows automatically rather than being copied manually.
We help you find the right system, independently of any vendor. See PIM selection and our overview of PIM vendors. For background on how PIM and your online store work together, see PIM for e-commerce.
Search, filters, variant selection, product comparisons and recommendations are only as good as the data behind them. We identify where customers drop out of the buying journey and whether the cause lies in the online store or the data. Consistent attributes and well-maintained product relationships often deliver more value than a new design.
Your own online store, Amazon, Otto, specialist retailers, price comparison sites, data pools and print each require their own formats and content. We work with you to develop a channel strategy and ensure that all channels are supplied from a single data source. This lets you expand into new channels quickly without multiplying the maintenance workload. Find out more under Channels and in our article PIM and marketplaces.
Search engines and AI assistants reward clear, structured and complete product information. SEO relies on original product copy, well-organised categories and structured data (Schema). AEO adds another requirement: shopping agents increasingly select products directly by their attributes. Information that appears only in body copy gets overlooked. Our article MCP and agentic commerce explains what this means for PIM.
Find out who is behind our consulting services under About us.
An e-commerce consultancy identifies where an online business is missing out on sales and profits, and works with the company to develop the right initiatives: across product data, user experience, channels, visibility in search engines and AI assistants, and systems and processes.
Customers make online purchasing decisions based on product data. Complete, accurate and compelling data improves discoverability and conversion, reduces returns and enquiries, and enables rapid expansion into new channels. Almost every other initiative, from on-site search to AI visibility, builds on it.
If you have several thousand products, multiple languages or multiple channels, the answer is usually yes. A well-integrated PIM then provides the foundation for delivering consistent product data to all channels with a manageable level of effort.
AEO stands for Answer Engine Optimization. It means ensuring that products and content appear in answers from AI assistants such as ChatGPT, Gemini or Perplexity. These systems favour clearly structured, complete and consistent product information.
Yes. We do not sell software licences or receive payments from any vendor. Our recommendations are based on your requirements.
Where is your online business missing out on sales?
Our vendor-independent assessment shows how well your data model, processes and systems support your channels today, and where the greatest opportunities lie.
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PIM KNOWLEDGE
Find out in 3 minutes whether a PIM system could benefit your business and which PIM systems could be right for you!
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