Data pool

In brief: A data pool is a central platform where manufacturers provide their product data once for multiple retailers to access. Well-known examples include certified GDSN data pools and industry-specific pools for electrical products, plumbing supplies or building materials.

How data pools work

  • The manufacturer uploads data in a specified format, such as BMEcat or GDSN.
  • The pool validates the data against its rules and reports any errors.
  • Retailers import the data into their online shops and inventory management systems.

Benefits and limitations

Manufacturers save time and effort because they no longer have to supply each retailer individually. However, pools prescribe structures and mandatory fields that do not always fit the manufacturer’s own data model. A PIM system handles mapping and validation before upload.

Example

A lighting manufacturer provides its data once in an industry data pool. Dozens of electrical wholesalers retrieve it from there instead of requesting individual Excel spreadsheets.

See also

How well is your product data set up?

Our vendor-independent assessment evaluates your data model, governance, processes and systems, showing where you stand with PIM and AI.

Request an assessment

Or start by completing the PIM checklist.

PIM KNOWLEDGE

News & Blog

Have any questions?

We’re happy to advise you.

Wait! Have you seen our PIM checklist?

Find out in 3 minutes whether a PIM system could benefit your business and which PIM systems could be right for you!

Webdesign: Deutsche Stadtmarketing