In brief: Syndication is the automated delivery of product data to external recipients such as retailers, marketplaces and data pools, in their required formats and according to their rules. It is the final step in the information supply chain.
Many PIM systems include a syndication component, while others are combined with specialist syndication platforms. The key factors are how many recipients you serve and how often their requirements change. The more retailers and marketplaces you supply, the more likely a dedicated syndication module is to pay off.
A power tool manufacturer supplies ten specialist retailers with BMEcat catalogues, two marketplaces via API and a DIY retail data pool via GDSN. Instead of maintaining twelve Excel spreadsheets, the manufacturer maintains a single dataset in the PIM system, from which all exports are generated automatically.
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