Digital Shelf

In brief: The digital shelf covers every place customers find a product online, including retailer websites, marketplaces and search engines. Digital shelf management checks whether product listings are complete, accurate and easy to find.

What is measured on the digital shelf

  • Are descriptions, images and attributes on retailer websites complete and up to date?
  • Where does the product appear in search results, and how is it rated?
  • Are pricing and availability accurate?
  • How do competing products perform?

Digital shelf and PIM

PIM supplies the content, while digital shelf tools show what actually reaches the customer. Together, they close the loop: errors on the digital shelf become visible and can be corrected in PIM. Many PXM vendors offer both in a single solution.

See also

How well is your product data set up?

Our vendor-neutral assessment evaluates your data model, governance, processes and systems, showing where you stand on PIM and AI readiness.

Request an assessment

Or complete the PIM checklist first.

PIM KNOWLEDGE

News & Blog

Have any questions?

We’re happy to advise you.

Wait! Have you seen our PIM checklist?

Find out in 3 minutes whether a PIM system could benefit your business and which PIM systems could be right for you!

Webdesign: Deutsche Stadtmarketing