
The 9 Key Steps to Selecting a PIM System
Marketing products across multiple channels takes more than processes. A PIM system keeps product information centrally managed, enriched and consistent.
In brief: The Golden Record is the complete, validated master record for a product. It brings together data from all sources and is the single authoritative version that feeds all channels.
The Single Source of Truth describes the principle that every piece of information has exactly one authoritative source. The Golden Record is the result of applying this principle to an individual product. In a PIM system, it provides the foundation for online stores, catalogues, marketplaces and data supplied to retailers.
The ERP provides the item number and price, the PLM provides technical data, marketing provides text and the DAM provides images. The PIM system combines these into a single record for consistent syndication across all channels.
How well is your product data set up?
Our vendor-independent assessment evaluates your data model, governance, processes and systems, showing how ready you are for PIM and AI.
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PIM KNOWLEDGE

Marketing products across multiple channels takes more than processes. A PIM system keeps product information centrally managed, enriched and consistent.

Centralized, decentralized or hybrid? Which implementation model makes the most sense for your PIM project? We outline the advantages and disadvantages of each.

Find out in 3 minutes whether a PIM system could benefit your business and which PIM systems could be right for you!
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