
The 9 Key Steps to Selecting a PIM System
Marketing products across multiple channels takes more than processes. A PIM system keeps product information centrally managed, enriched and consistent.
In brief: Master data is core business data that remains stable over time, such as data on products, customers and suppliers. Product master data such as item numbers, names and dimensions is usually held in the ERP system and enriched with sales-related content in the PIM system.
The ERP system maintains commercial master data, an MDM system standardises master data across multiple business areas, and the PIM system enriches product data with text, attributes and media. It is essential to define which system is the system of record for each field.
How well prepared is your product data?
Our vendor-independent assessment evaluates your data model, governance, processes and systems, showing how ready you are for PIM and AI.
Or complete the PIM checklist first.
PIM KNOWLEDGE

Marketing products across multiple channels takes more than processes. A PIM system keeps product information centrally managed, enriched and consistent.

Centralized, decentralized or hybrid? Which implementation model makes the most sense for your PIM project? We outline the advantages and disadvantages of each.

Find out in 3 minutes whether a PIM system could benefit your business and which PIM systems could be right for you!
Webdesign: Deutsche Stadtmarketing