Time-to-Market

In brief: Time-to-market is the time it takes for a new product to become available in sales channels with all the necessary information. Missing or scattered product data is one of the most common reasons why new products are not ready for sale on time.

What slows time-to-market

  • Data is entered more than once across multiple systems and Excel spreadsheets.
  • Copy, images and translations are created sequentially rather than in parallel.
  • Approvals are handled by email and informal conversations.
  • Each channel requires its own format.

How a PIM system helps

A PIM system brings data together, uses workflows to coordinate tasks in parallel, shows the status for each channel and automatically syndicates the finished data. This is why many companies measure time-to-market as a key performance indicator for their PIM project.

See also

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